Cope & Co

Crafting a conversion-driven web design and brand identity for a boutique chartered tax advisory firm.

Task

The primary goal of this project was to engage a diverse range of owner-managed businesses and encourage them to enrol in the monthly accounting services Cope & co offers.

Website Design and Development

We created a fast, adaptable identity for Cope & Co that works across all channels, from printed materials and social channels to digital tools and the website. We designed the identity to feel confident and clear without losing its approachability, reflecting both the firm’s expertise and its direct everyday connection with small business owners. Alongside the identity, we worked closely with the Cope & Co team to shape the website through wireframes and collaborative planning. The focus was on simplicity and clarity with every element aimed at improving the user journey. A key feature we worked on was the the instant quote calculator, built to give potential clients quick, transparent pricing and encourage them to take the next steps. The end result we delivered was a sharp, effective digital presence that supports the Cope & Co, driving new business with the ability for the design system to be scaled up easily for future aspects of the business.

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